While global retail is facing uneven growth, particularly in discretionary categories like luxury, the GCC market continues to expand. Driven by affluent youth demographics, increasing tourist flows, and ambitious retail infrastructure investments, the region is entering a new phase of expansion. Yet, consumer brands face mounting challenges, from changing consumer expectations and the need for digital integration to navigating regulatory complexities and rising operational costs. This session features three leaders from different parts of the GCC retail ecosystem, who will each share their playbooks on addressing these challenges, harnessing growth drivers, and building the collaborative strategies required for long-term success in this dynamic region.