Capturing the attention of China’s next-generation affluent consumers requires deep cultural understanding and digital sophistication. This session begins with fresh research into the distinctive preferences and behaviours of this influential and unique demographic, followed by a panel of leaders experienced in navigating the sophisticated Chinese luxury and premium market who will share their winning playbooks. Discover essential insights on engaging digitally-native luxury and premium consumers, adapting to rapidly evolving preferences, and building loyalty among China’s influential younger demographics.