Generative AI is pushing search beyond keywords toward predictive, personalised, and conversational search, yet many consumer brands and retailers have not fully adopted these capabilities. Join pioneering leaders who enable and support global brands in implementing next-generation search experiences. They will share how generative AI enables predictive personalisation, dynamic content creation, and intuitive customer interactions, along with practical lessons and actionable insights on how to leverage generative AI to elevate search and deliver measurable impact.