Recommerce is reshaping the customer journey, introducing new dynamics to how brands build relationships, loyalty, and lifetime value. This session features senior executives from brands who have strategically embraced recommerce as a growth engine, turning it into a competitive advantage rather than a threat. They’ll share how they’ve integrated resale, repair, and other circular services into their core customer strategy, how they’re leveraging data from recommerce interactions, and how these initiatives are helping them engage younger consumers and create new pathways for ongoing customer connection.